Jessie and D'Lila Combs launch unisex streetwear label 12TWINTY1

Jessie and D'Lila Combs have launched 12TWINTY1, a new unisex fashion brand in Los Angeles built around identity, confidence and inclusive sizing. The debut 777 collection brings elevated everyday staples to market at prices from $34 to $119.

Why it matters: - 12TWINTY1 enters a crowded streetwear market with a clear identity-first pitch: unisex essentials, inclusive sizing and everyday wearability. - The launch gives Jessie and D'Lila Combs a first fashion label built around their personal story, which could help the brand stand out with younger shoppers drawn to creator-led fashion.

What happened: - Jessie and D'Lila Combs launched 12TWINTY1 and introduced the debut collection, 777, in Los Angeles on July 8, 2026. - The brand is positioned as an elevated unisex fashion label centered on timeless basics, confidence and individuality. - The founders said the brand reflects their lifelong interest in fashion and their shared creative vision.

The details: - 12TWINTY1 is built around the mantra, "Made for the mirror. Ready for the world." - The founders said they have loved fashion since early childhood and started styling matching outfits at age three. - The name 12TWINTY1 is tied to the twins' birthday, December 21, and their identity as mirror-image twins. - The founders said the name also reflects the meaning of 1 as boldness and new beginnings, and 2 as love, connection and harmony. - The 777 collection draws from the fact that Jessie and D'Lila were born seven minutes apart. - The number 7 also connected the collection to their mother, Kim Porter, and father, Sean Combs, both of whom favored the number. - The collection is described as a first creative venture for the twins and as a symbol of divine completeness, spiritual alignment and new beginnings. - The launch collection includes oversized tees, tanks, hoodies, sweatpants and matching tracksuits. - Colorways include black, white and signature blue. - The line uses premium materials and inclusive sizing from XXS to XXL. - Retail prices range from $34 to $119. - The collection includes unisex boxy T-shirts, men's and women's tanks, zip-up hoodies, cropped women's hoodies, unisex and women's sweatpants, and matching tracksuit separates. - A complete collection and line sheet are available here. - 12TWINTY1 is designed for all ages, genders and sizes.

Between the lines: - The brand leans on personal symbolism to turn a debut fashion drop into a bigger story about family, identity and self-expression. - The emphasis on basics and inclusive sizing suggests 12TWINTY1 is aiming for broad wardrobe use rather than niche statement pieces. - The branding is built to resonate with consumers who want fashion that signals values as well as style.

What's next: - 12TWINTY1 is inviting its community to wear the collection with confidence and authenticity. - The brand appears set to expand from launch messaging into consumer adoption and repeat wardrobe use. - Social channels for the brand include Instagram, YouTube and TikTok at thecombstwins.