Smash Foods lands $18M from L Catterton as retail reaches 10,000 doors

Smash Foods secured an $18 million investment led by L Catterton and expanded distribution to 10,000 retail doors, up from 6,000 in one year. The funding comes after 3x revenue growth in 2025 and will support more retail expansion, hiring and brand-building.

Why it matters: - Smash Foods is gaining scale in two ways at once: capital and shelf space. - The new funding should help the brand push further into mainstream retail while supporting its lower-sugar pantry and snack lineup. - The move signals continued consumer demand for better-for-you alternatives in jam and snack categories.

What happened: - Smash Foods announced an $18 million investment led by L Catterton. - Existing investors Éclair Partners and The Family Fund also joined the round. - The company said retail availability grew from 6,000 doors to 10,000 doors nationwide in the past year, a 67% increase. - Smash Foods said the round includes both primary growth capital and secondary investment for early shareholders. - The announcement came on July 27, 2026.

The details: - Smash Foods said it posted 3x revenue growth in 2025. - The brand’s Jammy Protein Bites are now available at all Target stores and select Walmart locations. - Smash Foods is also placing its flagship jams in all Publix and Fresh Market stores. - The brand’s retail presence already includes Whole Foods, Sprouts and Costco. - The company makes superfood fruit spreads and jam-packed snacks with ingredients including real fruit, chia seeds and dates. - Smash Foods was founded in Brooklyn in 2019 by Anna Peck and Steve Ford. - L Catterton is a consumer-focused investment firm with about $40 billion of equity capital under management, according to the firm. - L Catterton said its funds can invest from $5 million to $5 billion across the capital structure. - The firm says it has made more than 300 investments and operates across 18 offices.

Between the lines: - Smash Foods is moving from a niche better-for-you brand into a broader retail platform. - Distribution in both the jam aisle and snack aisle gives the company more ways to grow basket size and household penetration. - The mix of primary and secondary capital suggests the business is both funding expansion and providing liquidity to early backers. - L Catterton’s backing can help strengthen Smash Foods’ credibility with national retailers and future partners.

What's next: - Smash Foods said primary capital will support expanded retail distribution, strategic hiring and brand-building. - The company is likely to keep pushing its existing products into additional national chains and more doors. - The brand also indicated it plans to extend its “same ethos” into more snacks beyond jam.