Datallen adds 15.6-inch LCD signage for retail floors

Datallen, a brand of SUNLUX IOT Technology, has launched two 15.6-inch LCD digital signage models for retail stores, including a desktop unit and a rail-mounted hanging version. The screens are designed to simplify in-store promotions with cloud management, Full HD visuals, and low-power continuous operation.

Why it matters: - Retailers are shifting from paper signs to digital displays as in-store content needs become more dynamic. - Datallen’s new 15.6-inch models aim to make signage easier to deploy, update, and scale across stores. - The launch targets supermarkets, chain stores, and high-end retail spaces that need centralized content control without heavy installation work.

What happened: - Datallen launched two 15.6-inch LCD display signage models: a desktop version and a hanging version. - The products are built for retail environments that need high-definition visual communication and simple installation. - The company is a brand of SUNLUX IOT Technology (Guangdong) Inc. - The launch was announced July 24, 2026.

The details: - Both models use a 15.6-inch IPS panel with 1920×1080 Full HD resolution. - The screens offer a 178-degree viewing angle. - The signage supports PNG, JPG, and MP4 files up to 1080P. - Retailers can use the screens for product images, promotional videos, and pricing information. - The desktop model weighs 1.2 kg and is 10 mm thin. - The desktop unit supports both portrait and landscape display orientations. - The desktop model is designed for plug-and-play use and can move from a checkout counter to a promotional display without tools. - The hanging model uses the same size and weight, but is designed for above-shelf installation in supermarket aisles and chain retail settings. - The hanging version works with Datallen’s guide-rail system. - The rail system supports free length extension and multi-screen linking. - The rail enables quick slide-in installation and stable, scalable setups without complex mounting hardware. - Both models use LED backlighting with average power consumption of 10W. - Datallen says the LED backlight supports 7×24 continuous use in retail, hospitality, and showroom settings. - The products connect over Wi-Fi, reducing cabling during installation. - The desktop model can begin playback within minutes of power-on and network connection. - Both products operate in temperatures from -10°C to 40°C. - Datallen’s cloud platform lets users manage the screens from PC or mobile devices. - The platform supports template scheduling, content synchronization across multiple screens, and real-time updates. - The system is compatible with POS, ERP, and CRM systems. - The platform supports multi-user access and centralized management across store locations. - Retailers can schedule promotions in advance and update pricing across all screens at the same time.

Between the lines: - The product pitch is less about display specs and more about making digital signage operationally manageable for store staff. - Datallen is positioning the new models as a bridge between hardware deployment and day-to-day content execution, which remains a common pain point in retail. - The company is also broadening its portfolio beyond shelf-edge pricing tools and compact displays into more visible advertising formats. - Datallen’s broader ecosystem includes ESL, cloud-based management software, and a unified app.

What’s next: - Datallen says the new 15.6-inch models are meant to complement its existing digital price tags and 10.1-inch signage products. - The company expects the displays to fit supermarkets, general retail stores, boutique shops, luxury showrooms, and flagship outlets. - Datallen has already shown the 15.6-inch advertising display at NRF 2026 APAC and Canton Fair 2026. - The company operates in more than 80 countries and regions, and Sunlux invests 15% to 20% of annual revenue in research and development.

The bottom line: - Datallen is betting that easier installation and cloud control will matter as much as screen quality in the next wave of retail signage.