We Love Doodles targets retail growth with new hypoallergenic line at SUPERZOO 2026

We Love Doodles will showcase new hypoallergenic grooming products at SUPERZOO 2026 in Las Vegas as it pushes deeper into retail. The company is highlighting rapid revenue growth, major industry awards and a product line built for dogs with sensitive skin.

Why it matters: - We Love Doodles is using SUPERZOO 2026 to signal a bigger retail push while premium pet grooming demand continues to grow. - The company is bringing new products, a larger product portfolio and retail-ready merchandising concepts to buyers in one place. - The brand's scale, customer base and digital reach may make it more attractive to national retailers, regional chains and independent pet specialty stores.

What happened: - We Love Doodles said it will exhibit at SUPERZOO 2026 in Las Vegas, with Booth #1116 at Mandalay Bay Convention Center. - The company will introduce its new Hypoallergenic Dog Shampoo and Hypoallergenic Dog Detangler Spray at the event. - The products will be featured in the SUPERZOO New Product Showcase. - SUPERZOO 2026 runs Aug. 12-14, 2026.

The details: - The new hypoallergenic collection is described as clinically tested and dermatologist-approved. - The shampoo and detangler are designed for dogs with sensitive skin. - The products are intended to cleanse, moisturize, reduce tangles and leave coats soft and manageable. - We Love Doodles says the collection uses premium ingredients and is built for gentle use. - The company says its broader lineup now includes more than 150 SKUs, including shampoos, conditioners, detanglers, brushes, combs, grooming tools and coat-care essentials. - The brand says it has served more than two million customers since launching its product line in 2020. - We Love Doodles says it has more than 35,000 Amazon customer reviews. - The company was named 2026 Grooming Product of the Year by the Pet Innovation Awards. - We Love Doodles also was included on the 2026 Inc. 5000 list of America's fastest-growing private companies. - The company says it is on pace for about 30%+ year-over-year revenue growth.

Between the lines: - The SUPERZOO appearance is more than a product launch. It is a bid to convert online momentum into shelf space. - We Love Doodles is pairing product innovation with customer education, social content, creator partnerships, email marketing and omnichannel campaigns. - The company's large online audience gives it a built-in base that could help drive retail sell-through if partners stock the line. - Founder and CEO Garrett Yamasaki said the company wants to become the most trusted name in dog grooming and is excited to meet buyers, distributors, media and industry partners at the show.

What's next: - Retail buyers at Booth #1116 will be able to preview exclusive merchandising concepts, retail-ready starter kits, value-size offerings and promotional programs. - Company representatives will discuss category trends, consumer insights and strategic retail partnerships during the event. - Media attendees can request product demonstrations, interviews with leadership, samples, high-resolution photography and other materials. - We Love Doodles is actively seeking partnerships with national retailers, regional pet chains, distributors and independent pet specialty retailers. - The company said it wants to keep expanding across e-commerce and retail while staying focused on its original mission of helping dog owners groom at home.

The bottom line: - We Love Doodles is trying to turn a fast-growing direct-to-consumer brand into a broader premium grooming platform with both online demand and retail distribution.