Odyssey Retail Advisors to lead leasing for Utah City’s Broad Street district

Utah City has tapped Odyssey Retail Advisors to shape Broad Street, a 250,000-square-foot retail district planned for its 700-acre mixed-use project in Vineyard, Utah. The move is designed to bring a curated mix of shopping, dining and services to the emerging downtown core, with construction expected to start in spring 2027.

Why it matters: - Broad Street is positioned to become Utah City’s main retail and gathering hub, giving the wider development a defined downtown identity. - The district is meant to add a curated mix of retail, dining, wellness and services to a growing urban core in Utah County. - The project’s retail strategy could help shape how the broader 700-acre Utah City development attracts residents, visitors and tenants.

What happened: - Utah City selected Odyssey Retail Advisors to lead retail strategy and leasing for Broad Street. - Broad Street is planned as an approximately 250,000-square-foot retail district within Utah City in Vineyard, Utah. - Construction on Broad Street is expected to begin in spring 2027. - Utah City also appointed Dave Harris as senior vice president of retail. - Harris will oversee retail development across Utah City and work with Odyssey on Broad Street’s strategy, curation and leasing.

The details: - Broad Street is currently in the design phase. - The district is planned as a highly walkable retail destination anchored by Utah City’s residential development, Huntsman Cancer Institute and wellness amenities. - The tenant mix is expected to include fashion, food and beverage, wellness, beauty, home, entertainment and service concepts. - Utah City wants Broad Street to function as a natural community gathering place. - Odyssey Retail Advisors has experience shaping retail environments at Hudson Yards in New York, CityCenter in Washington, D.C., and Bellagio in Las Vegas. - Harris previously spent more than 25 years in management roles with The Taubman Company. - Harris most recently served as general manager of City Creek, a 700,000-square-foot shopping destination in Salt Lake City.

Between the lines: - Utah City is signaling a premium retail strategy rather than a standard neighborhood shopping center. - Bringing in Odyssey and Harris suggests the developer wants operators with experience in large, high-profile mixed-use and retail destinations. - The plan to tie retail to housing, hospitality, wellness and public space points to a place-making strategy built around foot traffic and stay time.

What’s next: - Utah City said additional details on Broad Street, including project design, development timing and future retail announcements, will be shared as plans advance. - Broad Street will continue moving through design ahead of the planned spring 2027 construction start. - At full build-out, Utah City is planned to span 17 million square feet across five districts, including more retail, commercial space, parks and walking paths. - The development is also expected to connect directly to FrontRunner commuter rail and sit near Interstate 15, which could expand its regional draw.

The bottom line: - Utah City is trying to build a destination district, not just add stores, and it is using experienced retail operators to do it.