Righteous Felon adds BoxUnion co-founder Felicia Alexander to advisory board

Righteous Felon Craft Jerky named Felicia Alexander, co-founder of BoxUnion and former TITLE Boxing Club chief revenue officer, to its Board of Advisors on October 6, 2026. The hire comes as the company tops $100 million in annual retail sales and pushes deeper into Target stores nationwide.

Why it matters: - Felicia Alexander brings a community-driven growth playbook to a fast-growing meat snack brand that is trying to scale beyond niche status. - The appointment adds another senior operator as Righteous Felon expands retail distribution and looks to turn brand loyalty into faster growth.

What happened: - Righteous Felon Craft Jerky appointed Felicia Alexander to its Board of Advisors. - Alexander is the co-founder of BoxUnion and former chief revenue officer of TITLE Boxing Club. - The announcement was made on October 6, 2026, from West Chester, Pennsylvania. - The Board of Advisors serves alongside the company’s Board of Directors.

The details: - Alexander co-founded BoxUnion in 2017. - She led BoxUnion’s strategic acquisition of TITLE Boxing Club, a 163-unit national franchisor. - After the acquisition, Alexander served as chief revenue officer of the combined company. - In that role, she oversaw partnerships, retail, and people operations across the global brand. - Earlier in her career, Alexander held sales and marketing leadership roles at Mattel, Sony, and Demand Media, now Leaf Group. - Alexander now advises and invests in consumer brands, with a focus on the better-for-you wellness space. - She earned a B.A. from Stanford University and an MBA from the UCLA Anderson School of Management. - Righteous Felon says the company has surpassed $100 million in annual retail sales. - Righteous Felon is expanding into Target stores nationwide. - Alexander joins after the recent addition of former Poppi CFO Joshua Gittler to the Board of Directors. - The company also hired former Mondelez executive Cristina Marinucci as chief commercial officer. - Righteous Felon hired Tyler Kramp, formerly of Golden Waffles, to lead finance. - Righteous Felon hired Steve Groff, formerly of Godshall’s Meats, to lead product and manufacturing. - The company says Alexander’s community-first growth style fits Righteous Felon’s brand and its focus on customer sharing and word-of-mouth.

Between the lines: - Righteous Felon is building a leadership team with experience in consumer packaged goods, retail, and brand scaling. - The board move suggests the company wants outside operators who understand how to turn culture and community into repeat demand. - Alexander’s background in fitness and consumer brands points to a bet that protein snacking is becoming a more habitual, lifestyle-driven category.

What's next: - Alexander will advise Righteous Felon as the company continues its national retail push. - The company is likely to lean on its expanded leadership team to support growth in Target, e-commerce, and specialty channels. - Righteous Felon says it serves roughly 170,000 servings per day across national retail, e-commerce, and specialty channels. - The company is based in West Chester, Pennsylvania, and was founded in 2013. - Righteous Felon makes flavor-forward, high-protein, low-sugar snacks with clean ingredients. - The company is employee-owned. - For more information, visit righteousfelon.com.