American Freight widens special buys program with up to 70% off select furniture and mattresses

American Freight is expanding its Special Purchase program across stores after strong customer response, adding more limited-quantity furniture and mattress buys from closeouts, liquidations and excess inventory. The retailer says the changing assortment can include name-brand and higher-end items priced up to 50% to 70% below select merchandise.

Why it matters: - American Freight is using special buys to bring name-brand and higher-end furniture and mattresses to shoppers at deeper discounts. - The expanding program gives deal-focused customers more chances to find premium features, limited quantities and rotating inventory that can be hard to match elsewhere. - The retailer says select products can be marked down by 50% to 70%.

What happened: - American Freight is expanding its Special Purchase program across stores after strong customer response to recent purchases. - The company plans to keep pursuing large-volume buys, closeouts, excess inventory, other retailers’ liquidations and other special purchasing opportunities. - The rollout is happening across American Freight stores nationwide, with more buying opportunities planned.

The details: - Special Purchase merchandise has included name-brand mattresses, upholstered beds, living room furniture, dining room furniture, bedroom furniture, box springs and other home furnishings. - Some purchases have included higher-end furniture with power reclining, genuine leather, premium fabrics and upgraded craftsmanship. - Merchandise is available in limited quantities, and each purchase is unique. - Once special purchase items sell out, the same products may not return. - New merchandise will keep flowing into participating stores, but the mix and timing will vary by purchase. - Participating stores may receive different products, quantities and categories. - One location may get premium mattresses, while another may get sofas, bedroom sets or dining furniture. - Customers are being encouraged to act quickly when they find something they want. - American Freight says the program fits its warehouse-style retail model, where it can buy large quantities at the right price, distribute items to stores and pass along the savings. - The company was founded in 1994. - American Freight sells furniture and mattresses for living rooms, bedrooms, dining rooms and other areas of the home. - The chain also offers in-stock merchandise, payment options, layaway, free local pickup and local delivery. - More information is available on the company's website. - The company also points customers to local stores on social media for new Special Purchase arrivals. - Social channels listed include LinkedIn, Instagram, Facebook, TikTok and X.

Between the lines: - The program helps American Freight turn opportunistic inventory buys into a traffic driver for stores. - The rotating assortment creates a “treasure hunt” effect that can bring shoppers back more often. - The strategy also signals that discounting is being paired with premium features, not just basic closeout product.

What's next: - American Freight plans to keep adding special purchase inventory as buying opportunities arise. - Customers should expect different products at different stores and should check locations regularly. - The company says some special purchase items may only be available for a limited time.

The bottom line: - For American Freight, the pitch is simple: better buys, bigger variety and deeper discounts, but only while the inventory lasts.