TreImage teams with Haaseline to boost licensing and retail expansion

TreImage has entered a strategic partnership with Haaseline Entertainment and CPG Product Placement Group to widen licensing opportunities and speed retail placement for its brands, celebrities and intellectual property. The deal aims to connect TreImage’s licensing and manufacturing capabilities with Haaseline’s retail sales and distribution relationships across multiple consumer channels.

Why it matters: - The partnership gives TreImage a wider path from licensing deals to shelf placement. - The collaboration could help brands move faster from concept to consumer across mass retail and specialty channels. - The deal is aimed at creating new revenue opportunities for TreImage’s portfolio and for retail partners.

What happened: - TreImage announced a strategic partnership with Douglas Haase, CEO of Haaseline Entertainment and CPG Product Placement Group. - The agreement was disclosed on October 27, 2026, in Long Beach, California. - TreImage said the collaboration is designed to strengthen brand licensing initiatives, accelerate retail expansion and create commercial opportunities for its brands, celebrities and intellectual properties.

The details: - TreImage brings licensing, brand strategy, marketing and manufacturing expertise to the partnership. - Haaseline Entertainment and CPG Product Placement Group bring retail sales, product placement and distribution experience. - The companies plan to connect brands with retail partners, expand product visibility and develop revenue opportunities across consumer markets. - TreImage said the partnership will help bring licensed products and branded merchandise to market. - The combined retail reach includes mass merchandise, grocery, club, drug, convenience, specialty retail and social commerce channels. - TreImage CEO Charles Singleton said the partnership expands client opportunities and creates a more complete path from licensing strategy and product development to retail placement and consumer engagement. - Douglas Haase said the companies met repeatedly at Licensing Expo and saw a strong fit between TreImage’s licensing work and Haaseline’s retail execution. - Haase said the partnership will introduce TreImage clients to retailers across all classes of trade, including mass, grocery, club, drug, convenience, specialty and social commerce.

Between the lines: - The deal reflects a broader push in consumer brands to pair IP licensing with direct retail execution. - TreImage is leaning on external retail relationships to strengthen commercialization of its portfolio. - The partnership also signals that trade show relationships, including at Licensing Expo, are still a key way industry players form distribution alliances.

What's next: - TreImage and Haaseline will work together to pursue retail placements and licensing opportunities for brands in the portfolio. - Both companies are positioning the partnership to support long-term value for brand owners, manufacturers, licensees and retailers. - TreImage says its international network and existing partnerships will continue to support commercial growth and market expansion.

The bottom line: - TreImage is using Haaseline’s retail access to turn more licensing opportunities into store-level sales.