DMi Partners Launches LuminAi, an AI Affiliate Marketing Strategist for Emerging Brands

New Self-Serve Solution Pairs AI-Driven Analytics with Over a Decade of DMi's Affiliate Marketing Expertise

PHILADELPHIA, PA, UNITED STATES, October 6, 2026 /EINPresswire.com/ -- DMi Partners (DMi), an award-winning, full-service performance marketing agency specializing in affiliate, influencer, email, paid media, SEO, and analytics, today announced the launch of LuminAi, an AI-powered affiliate strategist built to help emerging and growth-stage brands build and scale affiliate programs without a full-service retainer.

LuminAi is an agentic AI tool trained on more than a decade of DMi’s proprietary affiliate marketing knowledge, including the agency’s best practices, optimization strategies, and publisher outreach approaches. It proactively surfaces trends and performance insights across a brand's affiliate campaigns, identifies the most productive commerce PR opportunities, and provides intelligence on the outreach strategies, messaging, and publisher contacts most likely to drive results. LuminAi also delivers scheduled reporting and answers strategy and outreach questions the way an experienced affiliate specialist would, all grounded in real, tested DMi strategies.

"Every affiliate program is at a different stage, and LuminAi is built to meet brands where they are," said Kevin Dugan, VP of Analytics and Marketing Intelligence at DMi Partners. "Early-stage brands get the strategy of an experienced affiliate team without the full retainer, and established programs get access to the broader marketing expertise DMi has built over the last two decades. Either way, the goal is smarter growth."

LuminAi also runs on the same underlying data as Lumina, DMi's proprietary analytics platform available to all full-service clients, and benchmarks a brand's performance against anonymized, aggregated data from other brands in its vertical, giving emerging brands a view into how they stack up against competitors without exposing any individual brand's data.

"What DMi has built with LuminAi is really impressive," said Brian Hashemi, Chief Marketing & Analytics Officer of Uncommon Goods. "The quality of the answers it gives is very high. It feels like a real, substantive affiliate consultant that I'd feel comfortable asking strategic questions and relying on."

“LuminAi opens up access to the intelligence DMi has built over more than a decade in affiliate marketing,” said Kristina Nolan, President of DMi Partners. “But intelligence is only one part of what drives a high-performing affiliate program. Our managed clients have experienced teams actively interpreting those insights, building and leveraging publisher relationships, executing outreach, negotiating opportunities, optimizing performance, and continuously identifying new ways to grow. LuminAi gives brands powerful intelligence to make smarter decisions; our full-service model puts that intelligence into action.”


About DMi Partners

DMi Partners is a full-service performance marketing agency working with today's leading consumer, B2B, and e-commerce brands like LiquidIV, SKIMS, and Citizen Watch. Founded in 2003, the agency's affiliate marketing, influencer marketing and email marketing strategies drive incremental, trackable growth for clients' businesses. With team members across Philadelphia, California, New York, and Colorado, DMi Partners combines big-agency expertise with boutique agility.

Chloe Winters
DMi Partners
chloew@dmipartners.com
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